RESUME

PROFESSIONAL SUMMARY

Creative leader with 10+ years of experience driving integrated, multi-channel campaigns for large-scale retail brands. Skilled in art direction, photo production, campaign concepting, and design team management — leading in-house teams up to 6 designers and 20+ global agency partners. Deep expertise across e-commerce, paid media, social, CRM, in-store, print, and OOH. Consistently delivers cohesive brand storytelling from concept through post-production, aligned to business objectives and seasonal strategy.

SKILLS

Creative Leadership: Team Management, Cross-Functional Collaboration, Campaign Strategy, Stakeholder Management, Creative Briefing

Creative Strategy: Brand Identity, Integrated Marketing, 360 Campaigns, Go-to-Market Planning, Multi-Channel Storytelling, UX Design

Art Direction: Photo Art Direction, Glam Direction, On-Set Production, Moodboarding, Concept Development, Post-Production Oversight

Digital Design: E-Commerce, Site Assets, Email/CRM, Social Content, Paid Media, Retouching Management

Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Capture One, Workfront, Airtable, Frame.io, Smartsheets, Google Suite

AI Tools: ChatGPT, Adobe Firefly, Sora (OpenAI), DALL-E (OpenAI), Claude (Anthropic) — prompt engineering for creative workflow efficiency

Platforms: Instagram, Facebook, TikTok, Pinterest, YouTube

EXPERIENCE

WALMART CREATIVE STUDIO

Art Director - Manager, Creative - Walmart
March 2025 - Present | Los Angeles, CA
• Lead seasonal fashion campaign creative across e-commerce, paid video, site, CRM, and social channels.
• Partner with Senior Director and copy team to concept and execute full-funnel seasonal campaign strategy.
• Drive photo art direction, glam direction, moodboards, and location planning for major brand shoots.
• Oversee pre-production, on-set art direction, and post-production retouching and color reviews.
• Support paid video creative development and seasonal in-store signage refreshes.
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Art Director - Design Manager - Walmart
March 2023-March 2025 | Remote (Chicago, LA, NYC)
• Managed a team of 6 designers and led 20+ global agency partners across fashion and beauty campaigns.
• Drove seasonal concepting and elevated visual plans across site, CRM, email, and video.
• Oversaw 140+ projects per season, managing timelines, resourcing, and quality standards.
• Streamlined production workflows and improved cross-functional collaboration across brand and marketing.
• Led cohesive omni-channel brand storytelling from brief through final asset delivery.
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Senior Designer Lead - Fashion & Beauty - Walmart
Sept 2021 - March 2023 | Remote
• Established design systems and templates for digital marketing assets across site, email, and push notifications.
• Contributed to UX design improvements supporting a more seamless e-commerce shopping experience.
• Mentored and onboarded new designers, strengthening team workflow and visual standards.
• Led development of digital brand toolkits ensuring consistent visual identity across all platforms.
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Senior Visual Designer - Social - Walmart
March 2021 - Sept 2021 | Remote
• Executed creative for Walmart's social channels across Instagram, TikTok, YouTube, and Facebook.
• Improved engagement through visually elevated, fashion-forward product storytelling.
• Partnered with internal teams and external agency partners on campaign content.
• Supported social commerce strategy with high-performing content.
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Senior Visual Designer - Fashion & Beauty - Walmart
June 2020 - February 2021 | Remote
• Led the design launch of Walmart Fashion's Instagram, growing to 468K+ followers.
• Created high-impact digital assets across site, email, social, and video channels.
• Elevated brand aesthetic and fashion storytelling; supported social commerce content strategy.
• Collaborated cross-functionally on campaign visual identity and content planning.

SHUTTERFLY | TINY PRINTS | THE WEDDING SHOP | LIFETOUCH

Photo Art Director
January 2019 - March 2020 | San Francisco Bay Area, CA
• Concepted photo themes, shot lists, and set/spatial design for Shutterfly Core, The Wedding Shop, Tiny Prints, and Lifetouch.
• Directed weekly photo shoots with in-house producers, photographers, stylists, and tech teams.
• Managed vendor partners to support production quality, timelines, and brand consistency.
• Oversaw post-production including retouching, color grading, press checks, and asset delivery.
• Improved production workflows using Global Edit to streamline timelines and maintain brand standards.

ULTA BEAUTY

Senior Photo Stylist - Creative Photo Art Director - Ulta Beauty
June 2018 - September 2018 | Chicago, IL
• Led styling and visual direction for in-house brand photography across campaigns.
• Developed seasonal moodboards and translated campaign concepts into cohesive visual executions.
• Styled on-set props, textures, and product compositions to elevate brand storytelling.
• Designed layouts for print, digital, social, and in-store assets; ensured brand consistency across all executions.
• Ensured brand consistency and quality across all in-house photo studio executions.
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Senior Digital Designer - Social, Photo, Content - Ulta Beauty
February 2017 - June 2018 | Chicago, IL
• Created original social content through design, styling, and conceptual photo direction.
• Shot weekly on-set with in-house photographers; managed retouching and digital asset production.
• Partnered with copywriters and marketing on weekly content calendars across all social platforms.
• Contributed to Instagram audience growth from 1.2M to 3.2M followers through elevated content strategy.

CRATE & BARREL | CB2

Ecommerce Photo Studio Art Director - Crate & Barrel, CB2
December 2016 - February 2017 | Chicago, IL
• Directed e-commerce photography for Crate & Barrel and CB2 brands.
• Managed multiple in-house studio photographers and stylists across campaign and evergreen shoots.
• Oversaw silo, journey, and in-studio spatial photography.
• Oversaw silo, journey, and in-studio spatial photography; ensured alignment with brand and digital commerce standards.

NATE BERKUS ASSOCIATES

Interior Design Assistant
September 2016 - December 2016 | Chicago, IL
• Supported executive design decisions, sampling, and vendor coordination.
• Organized and maintained the full design library and materials system.
• Assisted and co-directed residential photo shoots; styled spaces in collaboration with photographers.

FCB

Art Director - Digital, Social
February 2016 - Sept 2016 | Chicago, IL
• Created digital, social, and campaign content for Discover Financial.
• Concepted with copywriters on briefs, content calendars, and integrated creative strategy.
• Directed styling, photography, and retouching; executed design across web, social, banners, and display.

OGILVY & MATHER

Art Director - Digital, Social, Print - Redworks, Ogilvy & Mather Chicago
Nov 2013 - October 2015 | Chicago, IL
• Led art direction and design for SC Johnson brand campaigns across social, banner, and print.
• Designed digital, print, and environmental (in-store and out-of-home) assets.
• Contributed to conceptual campaign extensions across media channels.
• Designed digital, print, and (in-store and out-of-home) environmental graphics.
• Maintained cohesive storytelling and brand consistency across all touchpoints.

CLIENTS

Walmart · Ulta Beauty · Shutterfly · The Wedding Shop · Tiny Prints · Crate & Barrel · CB2 · Discover · SC Johnson (Glade, Pledge, Windex, Scrubbing Bubbles, Ziploc, Shout, Mrs. Meyer's) · Aramark · Fiat · Huggies · Kraft · Cars.com · BP · Pizza Hut · Modelo · Midori · Caldrea

EDUCATION

The Chicago Portfolio School
Graduate School
Chicago, IL Focus: Art Direction
September 2011 - January 2013

Western Michigan University
Haworth College of Business
Kalamazoo, MI
Bachelor of Business Administration
Major: Advertising and Promotion
Minor: General Business
Graduation: August 2011

CONTACT

EMAIL - MAEGIN.E.COOPER@GMAIL.COM

PHONE - 616.890.9952

SOCIAL:

Linkedin: linkedin.com/in/maegincooper
Instagram: @cooper.inspired

Chicago, IL / Los Angeles, CA