RESUME

EDUCATION

The Chicago Portfolio School
Graduate School
Chicago, IL Focus: Art Direction 
September 2011 - January 2013

Western Michigan University
Haworth College of Business
Kalamazoo, MI
Bachelor of Business Administration
Major: Advertising and Promotion
Minor: General Business
Graduation: August 2011

EXPERIENCE

WALMART CREATIVE STUDIO

Art Director, Fashion - Manager, Creative - Walmart
March 2025 - Present | Los Angeles, CA
• Support Seasonal Fashion campaigns across e-commerce, paid video, site, CRM, and social.
• Partner with Senior/ACD/CD to concept and execute seasonal creative.
• Lead photo art direction, glam direction, moodboards, and location planning.
• Support pre-production, on-set direction, and post-production retouch/color reviews.
• Assist in paid video creative and seasonal in-store signage refreshes.
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Art Director - Design Manager - Walmart
March 2023-March 2025 | Remote (Chicago, LA, NYC)
• Led 6 designers and 20+ global agency partners for fashion and beauty campaigns.
• Drove seasonal concepting and created visual plans for site, CRM, and video.
• Oversaw 140+ projects per season, managing timelines and resources.
• Improved production workflows and cross-team collaboration.
• Streamlined processes to support cohesive omni-channel brand storytelling.
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Senior Designer Lead, Fashion & Beauty - Walmart
Sept 2021 - March 2023 | Remote
• Executed digital marketing assets across site, email, and push.
• Contributed to UX design for a more seamless shopping experience.
• Supported campaign creative and cross-functional initiatives.
• Mentored new designers to strengthen team workflow and onboarding.
• Ensured consistency in visual identity across digital platforms.
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Senior Visual Designer, Social - Walmart
March 2021 - Sept 2021 | Remote
• Led creative for Walmart’s social channels across IG, TikTok, YouTube, and Facebook.
• Improved engagement through elevated fashion-forward storytelling.
• Partnered with internal teams and external partners on campaigns.
• Supported social commerce strategy with high-performing content.
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Senior Visual Designer, Fashion & Beauty - Walmart
June 2020 - February 2021 | Remote
• Led the design launch of Walmart Fashion’s Instagram (468K+ followers).
• Created digital assets across site, email, social, and video.
• Elevated overall aesthetic and fashion storytelling.
• Collaborated cross-functionally on campaign visual identity.
• Supported content strategy with high-impact fashion creative.

SHUTTERFLY | TINY PRINTS | THE WEDDING SHOP | LIFETOUCH

Photo Art Director
January 2019 - March 2020 | San Francisco Bay Area, CA 
• Concepted photo themes, shot lists, and set aesthetics for Shutterfly Core, The Wedding Shop, Tiny Prints, and Lifetouch.
• Directed weekly photo shoots with in-house producers, photographers, stylists, and tech teams.
• Managed vendor partners to support production quality and efficiency.
• Oversaw post-production, including retouching, color, press checks, and asset delivery.
• Improved workflows using Global Edit to streamline timelines and maintain brand consistency.

ULTA BEAUTY

Senior Photo Stylist - Photo Art Director, Creative - Ulta Beauty
June 2018 - September 2018 | Chicago, IL
• Led styling and visual direction for in-house brand photography across campaigns.
• Developed seasonal moodboards and translated concepts into cohesive visuals.
• Styled on-set props, textures, and product compositions to elevate storytelling.
• Supported layout planning for print, digital, social, and in-store assets.
• Ensured brand consistency and quality across all in-house photo studio executions.
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Senior Digital Designer - Social, Photo, Content  - Ulta Beauty
February 2017 - June 2018 | Chicago, IL
• Created original social content through design, styling, and conceptual photo direction.
• Shot weekly on-set with in-house photographers; managed retouching and digital asset prep.
• Partnered with copywriters and marketing partners on weekly content calendars.
• Delivered creative across all social platforms (IG, Facebook, YouTube, Pinterest).
• Contributed to IG audience growth from 1.2M to 3.2M followers.

CRATE & BARREL | CB2

Ecommerce Photo Studio Art Director  - Crate & Barrel, CB2
December 2016 - February 2017 | Chicago, IL
• Directed e-commerce photography for Crate & Barrel and CB2.
• Managed multiple in-house studio photographers and stylists across campaign and evergreen shoots.
• Oversaw silo, journey, and in-studio spatial photography.
• Ensured alignment with brand standards and digital commerce needs.
• Delivered high-quality assets across all product categories.

NATE BERKUS ASSOCIATES 

Interior Design Assistant
September 2016 - December 2016 | Chicago, IL 
• Supported executive design decisions, sampling, and vendor coordination.
• Organized and maintained the full design library and materials system.
• Assisted and co-directed residential photo shoots with the Design Director.
• Styled spaces and collaborated with photographers on final visuals.
• Maintained high-end design standards across all project touchpoints.

FCB

Art Director - Digital, Social
February 2016 - Sept 2016 | Chicago, IL
• Created digital/social campaign content for Discover.
• Concepted with copywriters on briefs, content calendars, and creative strategy.
• Directed styling, photography, and retouching for original content.
• Executed digital design across web, banners, social, and display.
• Delivered high-performing content for marketing and brand teams.

OGILVY & MATHER

Art Director - Digital, Social, Print - Redworks, Ogilvy & Mather Chicago
Nov 2013 - October 2015 | Chicago, IL
• Led art direction and design for SC Johnson campaigns.
• Executed social, banner, layout, and photography assets.
• Contributed to conceptual campaign extensions across media.
• Designed digital, print, and environmental graphics.
• Maintained cohesive storytelling across brand touchpoints.

SKILLS

Creative Leadership: Team Management, Cross-Functional Collaboration, Campaign Strategy

Creative Strategy: Branding, Multi-Channel Marketing, User Experience (UX) Design

Art Direction: Photo Styling, Concept Development, Post-Production Oversight

Digital Design: Social Media, Site Assets, Email Campaigns, Retouching Management

Software Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Capture One, Workfront, Figma, Airtable, 

Smartsheets, Frame.iO, Google Suite, Microsoft Office, Chat GPT, Open Ai

Platforms: Instagram, Facebook, TikTok, Pinterest, YouTube

CONTACT

EMAIL - MAEGIN.E.COOPER@GMAIL.COM

PHONE - 616.890.9952

Social Links: 

Linkedin: linkedin.com/in/maegincooper
Instagram: @cooper.inspired

CONNECT WITH ME