Photo Art Direction, Styling & Digital Design
Senior Digital Designer → Senior Photo Stylist & Creative Photo Art Director Chicago, IL · 2017–2018

Joined Ulta Beauty as Senior Digital Designer creating content across social, site, CRM, and mobile — and was promoted into a sole Senior Photo Stylist Photo Art Director role leading all in-house brand photography. During my time on social I contributed to growing Ulta's Instagram from 1.2M to 3.2M followers through elevated, story-driven content that moved the brand from product-focused to identity-driven. Many imagery assets were utilized across the org.

On the photo side I concepted and directed every in-house shoot — developing seasonal moodboards, directing and creating on-set styling with props and textures, and ensuring visual consistency across catalog, in-store, digital, and social assets.

Scope:
Social Content · Brand Photography · Print · Campaign Development · CRM · Site Assets · In-Store

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Concept Art Direction, Styling: Maegin Cooper
Photographer: Charisse Kennedy