Print Photo Art Direction, Styling & Design
BRAND BOOK — "The Possibilities Are Beautiful" Rebranding from "All Things Beauty, All in One Place"
Contributed as Lead Photo Art Director and Stylist, to Ulta Beauty's brand evolution as the company redefined its identity around individuality, inclusivity, and self-expression. My role focused on translating the new brand direction into photography and visual assets — building the moodboards and directing the in-house photo shoots that brought "The Possibilities Are Beautiful" to life visually across print, digital, and in-store touchpoints.
Ulta Beauty Brand Book
2018 Rebrand
”The Possibilities are Beautiful”
Print: Sr Photo Styling - Conceptual Photo Art Direction
Sampling of holiday pieces in layout:
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Campaign Development:
Link below to more print work