WALMART CREATIVE STUDIO
Art Direction · Campaign Design · Photo Art Direction · Social · CRM · Paid · In-Store
June 2020 – Present
A six-year body of work spanning multiple roles — from Social Designer to Art Director & Design Manager — across Walmart Fashion and Walmart Creative Studio. Work includes seasonal campaign concepting, photo art direction, in-store signage, paid media, site, CRM, and social content across the full Walmart Fashion ecosystem.
ART DIRECTOR, FASHION — WALMART CREATIVE STUDIO
Paid · Site · CRM · Social · In-Store March 2025 – Present | Los Angeles, CA
Leading seasonal fashion campaign creative across e-commerce, paid video, site, CRM, and social. Partner with the Creative Director, Associate Creative Director, and Senior Art Director to concept and execute seasonal initiatives from brief through final delivery. Responsibilities span visual concepting, moodboarding, glam direction, location references, and photo art direction — plus pre-production planning, on-set direction, and post-production reviews for color, retouching, and asset delivery.
SPRING FY27 — "Femme Sport"
Paid Media · Site · Social | In Market: Jan – Mar 2026
Concept: Sporty-chic styles built for real life — rugby polos, skirts, fit-pic ready looks.
Paid Social - Now Trending: Femme Sport
Campaign Direction: “Who knew?”
This paid social concept follows one girl styled in Femme Sport as she moves through her day — shifting locations, moods, and looks while staying true to one standout aesthetic. Each camera pan transitions her into a new scene with a fresh take on the trend, showing how she wears it everywhere, in her own way. The payoff? A confident wink at the unexpected: Who knew? Walmart.
FALL FASHION SIGNAGE
In-Store · Site · CRM | In Market: Aug 2025 – Feb 2026
Seasonal in-store signage campaign spanning women's, men's, denim, accessories, and footwear. Led photo concept development, on-set art direction, and post-production review across all campaign executions.
Photo Executions:
Walmart: @leighmccarron @jillianhaney @dalbrecht3 @coop.ma @rockman_productions @don_daviano @alliecow @playboyranger @sarahhartzog
OF Photographer: @jensingvarsson
Styling: @maxortegag @mintymellon @kylecosmo_
Hair: @amber_duarte
MU: @saratagaloa
Set: @_selena.liu
Nails: @painted_lolly
Casting: @castingbyus
Still life teams
Photography: @troycovey @adam.friedlander
Styling: @jmaehinks @jenna_tedesco
Set: @_selena.liu
Art Director - Design Manager
Site · Social · CRM · Paid · In-Store March 2023 – March 2025 | Remote | Chicago, IL
Led a team of six designers and partnered with 20+ global agency teams to deliver large-scale fashion and beauty campaigns. Drove seasonal concepting, developed visual plans across site, CRM, and video, and oversaw 140+ projects per season. Streamlined production workflows and cross-team collaboration to support cohesive omni-channel brand storytelling.
HOLIDAY 2024 — Seasonal Campaign
Site · Social · CRM · Paid · In-Store
Three distinct campaign stories built around a single seasonal strategy — each with its own concept, shoot direction, and full-channel execution across desktop, mobile, social, and in-store signage.
Site Experience: Fashion Landing Page Overview Combined Holiday Stories
Desktop + Mobile Overview
Holiday Outfitting: Festive ‘fits worth celebrating
Concept: Dressing up is a gift of self-love—from glam dinners to ugly Christmas parties, our customers can show off their snap-worthy looks.
Photo Concept Executions:
Holiday Gifting: Fashion gifts that WOW
Concept: Giving & receiving gifts creates a magical ripple effect that sparks joy & excitement—allowing our customers to share love in their favorite way.
Idea: Millennials & Gen-Zers are fluent in love languages (i.e. gifting, quality time) & frequently post about them on social.
Almost 70% consider gift-giving one of their love languages.
Walmart can be the go-to destination for stylish & affordable fashion for those who love to gift—& receive gifts.
Social stats:
6.6B love language views on TikTok.
Source
Photo Concept Executions:
Cold Weather, Together
Concept: Quality time with the fam during the holidays is a gift that keeps on giving. Our customers can embrace all the cozy feels together with stylish layers that make perfect gifts under the tree.
Photo Concept Executions:
Site Experience: Cold Weather Category Page Execution
Desktop + Mobile Overview
BACK TO SCHOOL & BACK TO COLLEGE 2024
Site · Social · CRM · Paid · In-Store
Both campaigns included full concept decks, moodboards, and live site execution from brief through delivery.
"Go Back Big" — Kids BTS campaign concepted and executed across landing page, category pages, social, CRM, and signage.
Site Experience: Fashion Landing Page & Kids Category Page:
Concept Deck & Moodboard:
"Express Your Aesthetic" — Young Adult / Back to College campaign targeting a self-expression-driven audience across site, social, and paid.
Site Experience: Young Adult Category Page:
Concept Deck & Moodboard:
Fall 2023 - In-Store Signage Campaign Shoot
Fall 2023 - Seasonal Campaign: “Get Ready With Me”
Site | Social | CRM
Live Site Execution:
Concept Deck:
Senior Visual Designer - Social
WALMART SOCIAL CREATIVE COMMERCE
March 2021 - Sept 2021 | Remote
Social designer and visual storyteller for Walmart’s social media pages. Social platforms include Instagram, Facebook, Tiktok, Youtube, Snapchat and Twitter. Supporting creative needs for social commerce projects ongoing throughout the year on a rolling monthly and weekly basis for all verticals under the Walmart family of brands. Collaborating with Strategic Partnerships, Marketing Project Management & Ops, eComm Ops, & Product teams, as well as external channel advisors, in order to provide the Walmart creative point-of-view & to ensure brand cohesion across all user touchpoints.
WALMART BEAU-TEA SERIES
YouTube · Instagram · TikTok
Original unscripted video series featuring influencer talent exploring Walmart Beauty products — deep-diving on specific product categories with experts who could speak authentically to each one. Episode 2: Men's Grooming Innovations — partnered with natural hair expert William Humphrey (@WillOnAWhim) to showcase innovative men's grooming products and techniques from the Walmart Beauty aisle.
Goal: Engagement
Walmart Fashion Social
WALMART FASHION — @WalmartFashion Instagram | Organic Social June 2020 – January 2021
Helped establish the tone, aesthetic, and content strategy for the newly launched @WalmartFashion Instagram handle — growing the account by 110K followers through entirely organic content with zero paid media.
